RIGHT LIVELIHOOD AWARDS CAMPAIGN
POSTER CAMPAIGN ART DIRECTION
Right Livelihood is an international non-profit organization that annually presents the RL Award, to honor and nurture humanitarian organizations and outstanding individuals engaged in pressing world challenges. Our strategy centered on a city-wide poster campaign paired with an Instagram initiative, directing viewers to the official website with a unique visual style. The campaign's visual language avoided faces, instead focusing on the shared mission and celebratory spirit of each laureate, with colors as unique identifiers for each.
CREDITS: Project in collaboration with Vicktoria Paeva and Luise Kalkbrenner.
DELIVERABLES:
ConceptPoster CampaingWebsite animationsSocial Media
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