A SPACE OF IMAGINATION
How can we leverage the evolving landscape of AI-tools to bring fresh, ever-shifting life to the school’s iconic brutalist architecture, while retaining the distinctive physical-meets-digital ethos of the accademy? How can we create a
recognizable visual language that adapts seamlessly across multiple media touchpoints, while developing distinctive, original chapters?
Currently in development, the campaign blends archival photos with AI-enhanced surreal elements, transforming familiar areas into imaginative curiosity-sparking spaces. The first phase, “NEXT” (shown in the next pages) celebrates graduating students and the annual show.
CREDITS: In collab. with Erica David (co art director), Benedikt Jäggi (AnDiCo Lab), Anton Schleidt (Sound Designer). Photo cortesy of Pati Grabowicz.