HGK BASEL: 
A SPACE OF IMAGINATION ART DIRECTION POSTER CAMPAIGN ARTFICIAL INTELLIGENCE ANIMATION
 Each year, the Basel School of Design refreshes its image, creating a new visual identity that embodies innovation and experimentation, and works as a campaign across seven phases tied to major events (graduation exhibitions, info days, keynotes). 

How can we leverage the evolving landscape of AI-tools to bring fresh, ever-shifting life to the school’s iconic brutalist architecture, while retaining the distinctive physical-meets-digital ethos of the accademy? How can we create a 
recognizable visual language that adapts seamlessly across multiple media touchpoints, while developing distinctive, original chapters?

Currently in development, the campaign blends archival photos with AI-enhanced surreal elements, transforming familiar areas into imaginative curiosity-sparking spaces. The first phase, “NEXT” (shown in the next pages) celebrates graduating students and the annual show.
 CLIENT: Hochschule für Gestaltung und Kunst Basel FHNW, 2023-2025

CREDITS: In collab. with Erica David (co art director), Benedikt Jäggi (AnDiCo Lab), Anton Schleidt (Sound Designer). Photo cortesy of Pati Grabowicz.
DELIVERABLES:
Campaign ConceptArtificial intelligence image-based research Social MediasAnimationsStickersFlyersPosters 










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