DISPENSA NATURALE
BRANDING PACKAGING
Art direction and visual identity for Dispensa Naturale, an Italian brand specializing in natural and ethical raw materials for self-made cosmetics and holist well-being. The visual identity and packaging design system was created to reflect both the premium quality and genuine essence of the brand, while being flexible enough to accommodate nearly 100 product variations. After in-depth discussions and brand discovery sessions with the founders, we crafted an identity that centers around a soft color palette and the symbolic use of an arch to evoke harmony. Structured line elements were integrated to ensure clarity and visual order for the diverse product information.
CLIENT: Dolco S.r.l, 2023
CREDITS: Logo designed by external studio.
LINK: dispensanaturale.it
DELIVERABLES:
Brand discovery – Workshop Visual Identity Manual Packaging concept + design
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