Kellermann
Book & Brand Identity
UNIBZ
Bolzano, 2017
Bolzano, 2017
Kellermann, an independent publisher based in Veneto (Italy), asked for a redesign of their logo, corporate identity, advertisement materials, and book collection.
After conversations with the client, a design was developed that communicates their story, balancing modern graphics with their original core values.
Kellermann’s main core is engagement and constant conversation with the territory. To reflect this, the dynamic logo consists of seven different variations of pictograms, each representing a specific collection and telling a piece
of Veneto’s history, culture, and traditions.
The redesign also includes a concept for a book collection, with a new layout and content proposed.
After conversations with the client, a design was developed that communicates their story, balancing modern graphics with their original core values.
Kellermann’s main core is engagement and constant conversation with the territory. To reflect this, the dynamic logo consists of seven different variations of pictograms, each representing a specific collection and telling a piece
of Veneto’s history, culture, and traditions.
The redesign also includes a concept for a book collection, with a new layout and content proposed.
