What Makes Bolzano Beating?
Poster Campain
UNIBZ
Bolzano, 2017
Bolzano, 2017
The brief was to visualize the critical issues of tourism
in Bolzano. Renowned for its stunning mountain scenery and traditional architecture, Bozen is often portrayed as a stereotypical “postcard” city. The core concept was to create a communication campaign in which tourism is an opportunity to discover new cultures and alternative experiences.
The tagline “what makes Bolzano beating?” has a double meaning: “beating”, as a heart, poses the question of what makes the city truly alive; and “beating” as the beat of music. The graphics are vibrant and playful, conveying that exciting events are happening beneath the surface of the “snow globe” city.
in Bolzano. Renowned for its stunning mountain scenery and traditional architecture, Bozen is often portrayed as a stereotypical “postcard” city. The core concept was to create a communication campaign in which tourism is an opportunity to discover new cultures and alternative experiences.
The tagline “what makes Bolzano beating?” has a double meaning: “beating”, as a heart, poses the question of what makes the city truly alive; and “beating” as the beat of music. The graphics are vibrant and playful, conveying that exciting events are happening beneath the surface of the “snow globe” city.
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